About Sollers

Sollers is a graduate school located in New Jersey, specializing in clinical research, drug safety and pharmacovigilance training.

Our graduate certificate and masters programs cover a wide range of subjects tailored to this fast growing industry, and our graduates go on to highly successful careers in the pharmaceuticals industry and healthcare industries.

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Sollers Blog

5-In Demand Skills For Digital Analytics

Posted by Doctor Dan on May 31, 2017 12:13:36 PM

To become a successful digital analyst, it is very important to analyze and understand the different perspective of various organizations. There are more than 500 organizations along with a number of non-profit organizations that are actively involved in identifying and training potentially talented candidates in the field of digital analytics. It has been a great challenge for such organizations to crack deserving pupils in the digital analytics space.

Over the years, a great skill gap has been traced owing to the difference between the number of jobs available in the market and number of qualified digital analytics professionals. Experts suggest young generation students take up professional digital analytics area for the betterment of their prospects. In order to excel in the field of digital analytics, there are five key skills candidates should develop.

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One of the foremost skills in the digital marketing realm is business management. It actually leads to the development of distinctive marketing skills. Today, social media marketing and email marketing have found its way amidst the vortex of technology. Reports obtained from top marketing experts reveal, nearly one-third of current population have been actively engaged in the world of social media.

Though, there are some companies that suffer from lack of understanding on the techniques to leverage the various social media platforms. Social media is not only for promotional purposes. It can also be used to generate the most user engagement through paid social media marketing, color psychology, the understanding of copywriting, visual marketing and analytics. Therefore to get hold a huge demand in social media marketing, a lot of organizations are seeking candidates with master social media skills for a whopping salary.

Email marketing is another great way of improvising business strategies. It is the solid source for a majority of the investors to make large income provided if they have well-defined employees capable of leveraging the email list. Digital analytics is closely associated with professional email marketing process in a way that it could bring a large number of clients into the market. In fact, people have started to look out for candidates who could write high-quality emails which would generate significant conversions. Organizations filter such candidates with respect to their individual skills and then help them build large lists from the beginning. Finally, those lists will be deployed to achieve myriads of objectives. The most challenging task is to build tens of thousands of email list without an existing client base.

In today's ever-changing realm of digital analytics, mobile medium contributes a variety of skills. It has proved itself to be the most sought after and yet most overlooked skill in this digital analytics era. In spite of several similarities between mobile marketing and desktop, there are also some unique differences that make mobile technology, an essential standalone skill. Some of the most complicated aspects of the technology include mini SEO design, SMS, efficient responsive design. Over the years, mobile technology is creating a buzz to digitally master analytics through several easily accessible platforms.

One should always be aware of content-based analytical system to reach an unprecedented level in digital analytics. We search, create and modify information to survive in this world. Therefore, unless an organization caters highly engaging user content, it becomes extremely difficult to get the hold of the industry. It is the responsibility of an aspiring digital analyst to develop this skill of generating quality contents. Most importantly, the start-ups rely on content based digital analytics. If a candidate is capable of creating nerve-pulling content in the form of text, graphics, video or any other contemporary style, he/she could anticipate a healthy career in digital analytics.

Topics: Data Science